{
  "manifestVersion": 1,
  "process": {
    "slug": "outbound-sales-sequences",
    "title": "Outbound sales sequences",
    "phase": "growth",
    "description": "Stand up outbound: build the target list in the CRM, draft and launch the sequence, monitor replies, book meetings, and qualify on the call."
  },
  "manifestUrl": "https://ultrametric.ai/productarena/processes/outbound-sales-sequences/manifest.json",
  "steps": [
    {
      "id": "n1",
      "title": "Build the target list",
      "kind": "api",
      "route": "agent",
      "toolCall": null,
      "calls": [
        {
          "method": "POST /crm/v3/objects/contacts",
          "type": "rest",
          "description": "Create target contacts"
        }
      ],
      "vendorOptions": [
        {
          "vendor": "hubspot",
          "name": "HubSpot",
          "productId": "hubspot",
          "arena": "crm",
          "agentReady": 45,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/hubspot"
        },
        {
          "vendor": "twenty",
          "name": "Twenty",
          "productId": "twenty",
          "arena": "crm",
          "agentReady": 60,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/twenty"
        },
        {
          "vendor": "attio",
          "name": "Attio",
          "productId": "attio",
          "arena": "crm",
          "agentReady": 52.6,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/attio"
        },
        {
          "vendor": "salesforce",
          "name": "Salesforce Sales Cloud",
          "productId": "salesforce",
          "arena": "crm",
          "agentReady": 60.6,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/salesforce"
        },
        {
          "vendor": "apollo",
          "name": "Apollo",
          "productId": null,
          "arena": null,
          "agentReady": null,
          "mcpEndpoint": null,
          "paProductUrl": null
        }
      ],
      "approvalRequired": true,
      "riskLevel": null,
      "estimatedMinutes": 30,
      "async": false
    },
    {
      "id": "n2",
      "title": "Draft the sequence copy",
      "kind": "api",
      "route": "agent",
      "toolCall": null,
      "calls": [],
      "vendorOptions": [
        {
          "vendor": "hubspot",
          "name": "HubSpot",
          "productId": "hubspot",
          "arena": "crm",
          "agentReady": 45,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/hubspot"
        }
      ],
      "approvalRequired": false,
      "riskLevel": null,
      "estimatedMinutes": 20,
      "async": false
    },
    {
      "id": "n3",
      "title": "Set up and launch the sequence",
      "kind": "api",
      "route": "agent",
      "toolCall": null,
      "calls": [],
      "vendorOptions": [
        {
          "vendor": "hubspot",
          "name": "HubSpot",
          "productId": "hubspot",
          "arena": "crm",
          "agentReady": 45,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/hubspot"
        },
        {
          "vendor": "twenty",
          "name": "Twenty",
          "productId": "twenty",
          "arena": "crm",
          "agentReady": 60,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/twenty"
        },
        {
          "vendor": "attio",
          "name": "Attio",
          "productId": "attio",
          "arena": "crm",
          "agentReady": 52.6,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/attio"
        },
        {
          "vendor": "salesforce",
          "name": "Salesforce Sales Cloud",
          "productId": "salesforce",
          "arena": "crm",
          "agentReady": 60.6,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/salesforce"
        }
      ],
      "approvalRequired": true,
      "riskLevel": "medium",
      "estimatedMinutes": 15,
      "async": false
    },
    {
      "id": "n4",
      "title": "Send and monitor replies",
      "kind": "api",
      "route": "agent",
      "toolCall": null,
      "calls": [],
      "vendorOptions": [
        {
          "vendor": "hubspot",
          "name": "HubSpot",
          "productId": "hubspot",
          "arena": "crm",
          "agentReady": 45,
          "mcpEndpoint": null,
          "paProductUrl": "https://ultrametric.ai/productarena/arena/crm/product/hubspot"
        }
      ],
      "approvalRequired": false,
      "riskLevel": null,
      "estimatedMinutes": 15,
      "async": true
    },
    {
      "id": "n5",
      "title": "Book meetings with responders",
      "kind": "api",
      "route": "agent",
      "toolCall": null,
      "calls": [],
      "vendorOptions": [
        {
          "vendor": "calendly",
          "name": "Calendly",
          "productId": "calendly",
          "arena": "scheduling",
          "agentReady": 46.2,
          "mcpEndpoint": "https://mcp.calendly.com/",
          "paProductUrl": "https://ultrametric.ai/productarena/arena/scheduling/product/calendly"
        }
      ],
      "approvalRequired": false,
      "riskLevel": null,
      "estimatedMinutes": 5,
      "async": false
    },
    {
      "id": "n6",
      "title": "Qualify on the call",
      "kind": "human",
      "route": "person",
      "toolCall": null,
      "calls": [],
      "vendorOptions": [],
      "approvalRequired": false,
      "riskLevel": null,
      "estimatedMinutes": 60,
      "async": false
    }
  ],
  "provenance": {
    "source": "productarena",
    "url": "https://ultrametric.ai/productarena",
    "generatedFrom": "data/processes.json + data/process-chains.json (the ProductArena founder-process corpus), resolved against live arena leaderboards at build time. Regenerate by refetching this manifest URL — it always reflects the currently deployed data, not a pinned data commit.",
    "license": "ProductArena Data License (DATA-LICENSE in github.com/ultrametricai/productarena): querying and quoting with attribution to \"ProductArena by Ultrametric Inc\" is fine; bulk redistribution or use to build competing datasets requires written permission."
  }
}