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How Klaviyo’s scores are calculated

The full audit trail, recomputed from the verdict data at build time through the same code that produced the leaderboard: verdict × quality × story weight per cell, cells sum to dimension scores, dimensions blend into the PA Score. Every number on the product page is reproducible from this page alone; for why the formula looks like this, see the methodology.

verdict factors: full ×1.0 · partial ×0.6 · disputed ×0.3 · none ×0.0 · n/a excluded from both sides · cell points = weight × quality × factor · cell max = weight × 10

PA Score22/100

Agent-ready 38.8 × 0.30 = 11.64

API quality 18.6 × 0.20 = 3.72

Openness 12.0 × 0.20 = 2.40

Built-in AI 14.7 × 0.15 = 2.20

Automation 11.3 × 0.15 = 1.70

(11.64 + 3.72 + 2.40 + 2.20 + 1.70) ÷ (0.30 + 0.20 + 0.20 + 0.15 + 0.15) = 21.66 ÷ 1.00 = 21.7

Scores are stored to 1 decimal; the product page’s pills round to whole numbers for display. Each dimension below shows the stories, verdicts, and cited evidence behind its number.

Agent-ready38.8/100×0.30 of the PA blend

Outside-in: can YOUR agent reach and drive this product — API, MCP, CLI, headless runs, agent docs.

Point an agent at llms.txt or agent-oriented docsweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

  • [probe] https://developers.klaviyo.com/llms.txt“PROBE llms.txt: HTTP 404 at https://developers.klaviyo.com/llms.txt”

Run the product headlessly / in CI for automationweight 2

2 (weight) × 6 (quality) × 0.6 (partial) = 7.2 of 20 max

  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“All `/api` endpoints use private API keys with API key scopes to authenticate requests.”
  • [claimed-docs] https://developers.klaviyo.com“Install a Klaviyo maintained SDK to accelerate development– offered in Python, PHP, Ruby, and Node.”
  • [claimed-docs] https://developers.klaviyo.com“Test custom integrations and apps without the risk of impacting your production account.”
  • [claimed-docs] https://developers.klaviyo.com“Populate your test account with sample data to quickly explore our API and see how data is used in Klaviyo.”
  • [claimed-docs] https://developers.klaviyo.com“Make test calls using Postman’s UI tool with our collection of pre-built API requests.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/create_campaign“Creates a campaign given a set of parameters, then returns it.”

Plug MCP servers into this product so it can use their toolsweight 3

3 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 30 max

  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [probe] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“official MCP server documented at https://developers.klaviyo.com/en/docs/klaviyo_mcp_server”

Connect an agent via an official MCP serverweight 3

3 (weight) × 8 (quality) × 1.0 (full) = 24.0 of 30 max

  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server““Create an email campaign promoting our Memorial Day sale.””
  • [probe] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“official MCP server documented at https://developers.klaviyo.com/en/docs/klaviyo_mcp_server”

Use an official CLIweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

  • [claimed-docs] https://developers.klaviyo.com“Install a Klaviyo maintained SDK to accelerate development– offered in Python, PHP, Ruby, and Node.”
  • [probe] https://developers.klaviyo.com/llms.txt“PROBE llms.txt: HTTP 404 at https://developers.klaviyo.com/llms.txt”

Drive the product through a documented public APIweight 3

3 (weight) × 9 (quality) × 1.0 (full) = 27.0 of 30 max

  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“All `/api` endpoints use private API keys with API key scopes to authenticate requests.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“If you are a tech partner integrating with Klaviyo, we recommend using OAuth to authenticate your app.”
  • [claimed-docs] https://developers.klaviyo.com“Install a Klaviyo maintained SDK to accelerate development– offered in Python, PHP, Ruby, and Node.”
  • [claimed-docs] https://developers.klaviyo.com“Test custom integrations and apps without the risk of impacting your production account.”
  • [claimed-docs] https://developers.klaviyo.com“Make test calls using Postman’s UI tool with our collection of pre-built API requests.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/create_campaign“Creates a campaign given a set of parameters, then returns it.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“Adding a scope helps you protect your and your customers’ data by limiting what third parties can access.”

Issue scoped/least-privilege API credentials for an agentweight 2

2 (weight) × 6 (quality) × 0.6 (partial) = 7.2 of 20 max

  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“All `/api` endpoints use private API keys with API key scopes to authenticate requests.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“If you are a tech partner integrating with Klaviyo, we recommend using OAuth to authenticate your app.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“Adding a scope helps you protect your and your customers’ data by limiting what third parties can access.”

Build against official SDKsweight 2

2 (weight) × 8 (quality) × 1.0 (full) = 16.0 of 20 max

  • [claimed-docs] https://developers.klaviyo.com“Install a Klaviyo maintained SDK to accelerate development– offered in Python, PHP, Ruby, and Node.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“All `/api` endpoints use private API keys with API key scopes to authenticate requests.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/api_overview“If you are a tech partner integrating with Klaviyo, we recommend using OAuth to authenticate your app.”
  • [claimed-docs] https://developers.klaviyo.com“Test custom integrations and apps without the risk of impacting your production account.”
  • [claimed-docs] https://developers.klaviyo.com“Make test calls using Postman’s UI tool with our collection of pre-built API requests.”

Subscribe to events via webhooksweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Agent-ready = 81.4 ÷ 210 × 100 = 38.8

API quality18.6/100×0.20 of the PA blend

The programmable surface once an agent is there — machine-readable spec, interactive docs, sandbox, versioning discipline.

Explore an interactive API reference with runnable examplesweight 2

2 (weight) × 5 (quality) × 0.6 (partial) = 6.0 of 20 max

  • [claimed-docs] https://developers.klaviyo.com“Make test calls using Postman’s UI tool with our collection of pre-built API requests.”
  • [claimed-docs] https://developers.klaviyo.com“Test custom integrations and apps without the risk of impacting your production account.”
  • [claimed-docs] https://developers.klaviyo.com“Populate your test account with sample data to quickly explore our API and see how data is used in Klaviyo.”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/create_campaign“Creates a campaign given a set of parameters, then returns it.”

Download a machine-readable API spec (OpenAPI or equivalent)weight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

  • [claimed-docs] https://developers.klaviyo.com“Make test calls using Postman’s UI tool with our collection of pre-built API requests.”
  • [probe] https://developers.klaviyo.com/llms.txt“PROBE llms.txt: HTTP 404 at https://developers.klaviyo.com/llms.txt”

Test against a sandbox environment without touching production dataweight 1

1 (weight) × 7 (quality) × 1.0 (full) = 7.0 of 10 max

  • [claimed-docs] https://developers.klaviyo.com“Test custom integrations and apps without the risk of impacting your production account.”
  • [claimed-docs] https://developers.klaviyo.com“Populate your test account with sample data to quickly explore our API and see how data is used in Klaviyo.”
  • [claimed-docs] https://developers.klaviyo.com“Make test calls using Postman’s UI tool with our collection of pre-built API requests.”

Rely on versioned APIs with a documented deprecation policyweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

API quality = 13.0 ÷ 70 × 100 = 18.6

Openness12.0/100×0.20 of the PA blend

Can you leave, inspect, or self-host — data export, open source, portability.

Do everything through the API that I can do in the UIweight 2

2 (weight) × 5 (quality) × 0.6 (partial) = 6.0 of 20 max

  • [claimed-docs] https://developers.klaviyo.com/en/reference/create_campaign“Creates a campaign given a set of parameters, then returns it.”
  • [claimed-docs] https://developers.klaviyo.com“Since Klaviyo doesn't impose a rigid data schema, it's easy to send in just about any arbitrary data without having to do annoying manipulations or data mappings”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [claimed-docs] https://www.klaviyo.com/pricing“use the drag-and-drop email/SMS editors and build automations, segmentation and reports”

Export all of my data in open formats and leaveweight 3

3 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 30 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Read the product's source under an open licenseweight 2

n/a — not applicable to this product: excluded from numerator and denominator

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Self-host the core productweight 3

n/a — not applicable to this product: excluded from numerator and denominator

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Openness = 6.0 ÷ 50 × 100 = 12.0

Built-in AI14.7/100×0.15 of the PA blend

Inside-out: how agentic the product itself is for its users — built-in assistants, autonomous features.

Get AI-generated insights and suggestions from my data inside the productweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server““Create an email campaign promoting our Memorial Day sale.””
  • [probe] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“official MCP server documented at https://developers.klaviyo.com/en/docs/klaviyo_mcp_server”

Set up automations that run autonomously in the backgroundweight 2

2 (weight) × 5 (quality) × 0.6 (partial) = 6.0 of 20 max

  • [claimed-docs] https://www.klaviyo.com/pricing“use the drag-and-drop email/SMS editors and build automations, segmentation and reports”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server““Create an email campaign promoting our Memorial Day sale.””

Delegate tasks to a built-in AI assistant inside the productweight 3

3 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 30 max

  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server““Create an email campaign promoting our Memorial Day sale.””
  • [probe] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“official MCP server documented at https://developers.klaviyo.com/en/docs/klaviyo_mcp_server”

Operate the product with natural-language commandsweight 2

2 (weight) × 6 (quality) × 0.6 (partial) = 7.2 of 20 max

  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server““Create an email campaign promoting our Memorial Day sale.””
  • [probe] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“official MCP server documented at https://developers.klaviyo.com/en/docs/klaviyo_mcp_server”

Built-in AI = 13.2 ÷ 90 × 100 = 14.7

Automation11.3/100×0.15 of the PA blend

Depth of automation primitives — rules, scheduling, bulk operations, webhooks.

Perform bulk operations across many items at onceweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

  • [claimed-docs] https://developers.klaviyo.com/en/reference/create_campaign“Creates a campaign given a set of parameters, then returns it.”
  • [claimed-docs] https://developers.klaviyo.com“Since Klaviyo doesn't impose a rigid data schema, it's easy to send in just about any arbitrary data without having to do annoying manipulations or data mappings”

Define rules that trigger actions automatically on eventsweight 3

3 (weight) × 3 (quality) × 0.6 (partial) = 5.4 of 30 max

  • [claimed-docs] https://www.klaviyo.com/pricing“use the drag-and-drop email/SMS editors and build automations, segmentation and reports”

Schedule recurring jobs or workflowsweight 2

2 (weight) × 3 (quality) × 0.6 (partial) = 3.6 of 20 max

  • [claimed-docs] https://www.klaviyo.com/pricing“use the drag-and-drop email/SMS editors and build automations, segmentation and reports”
  • [claimed-docs] https://developers.klaviyo.com/en/reference/create_campaign“Creates a campaign given a set of parameters, then returns it.”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server“You’ll connect Klaviyo’s MCP server to an MCP client, i.e., an AI agent like Claude or Cursor, to get assistance with your Klaviyo data.”
  • [claimed-docs] https://developers.klaviyo.com/en/docs/klaviyo_mcp_server““Create an email campaign promoting our Memorial Day sale.””

Version, review, and roll back my automationsweight 1

1 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 10 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Automation = 9.0 ÷ 80 × 100 = 11.3