How Loops’s scores are calculated

The full audit trail, recomputed from the verdict data at build time through the same code that produced the leaderboard: verdict × quality × story weight per cell, cells sum to dimension scores, dimensions blend into the PA Score. Every number on the product page is reproducible from this page alone; for why the formula looks like this, see the methodology.

verdict factors: full ×1.0 · partial ×0.6 · disputed ×0.3 · none ×0.0 · n/a excluded from both sides · cell points = weight × quality × factor · cell max = weight × 10

PA Score34/100

Agent-ready 60.1 × 0.30 = 18.03

API quality 37.7 × 0.20 = 7.54

Openness 10.3 × 0.20 = 2.06

Built-in AI 21.3 × 0.15 = 3.19

Automation 19.5 × 0.15 = 2.92

(18.03 + 7.54 + 2.06 + 3.19 + 2.92) ÷ (0.30 + 0.20 + 0.20 + 0.15 + 0.15) = 33.75 ÷ 1.00 = 33.8

Scores are stored to 1 decimal; the product page’s pills round to whole numbers for display. Each dimension below shows the stories, verdicts, and cited evidence behind its number.

Agent-ready60.1/100×0.30 of the PA blend

Outside-in: can YOUR agent reach and drive this product — API, MCP, CLI, headless runs, agent docs.

Point an agent at llms.txt or agent-oriented docsweight 2

2 (weight) × 9 (quality) × 1.0 (full) = 18.0 of 20 max

[probe] https://loops.so/llms.txt“PROBE llms.txt: HTTP 200 at https://loops.so/llms.txt # Loops > Loops is an email platform for software companies. Send transactional and marketing email from one API, one c”
[claimed-docs] https://loops.so/llms.txt“Author campaigns in code with the Content API and keep editing visually in Loops.”
[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”
[probe] https://loops.so/agents/mcp“official MCP server documented at https://loops.so/agents/mcp”

Run the product headlessly / in CI for automationweight 2

2 (weight) × 6 (quality) × 0.6 (partial) = 7.2 of 20 max

[claimed-docs] https://loops.so/docs/api-reference/intro“add an Authorization header and set the API key as a Bearer token”
[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”
[claimed-docs] https://loops.so/docs“Manage contacts, send events, and test transactional email from your terminal”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”

Plug MCP servers into this product so it can use their toolsweight 3

n/a — not applicable to this product: excluded from numerator and denominator

[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[probe] https://loops.so/agents/mcp“official MCP server documented at https://loops.so/agents/mcp”

Connect an agent via an official MCP serverweight 3

3 (weight) × 8 (quality) × 1.0 (full) = 24.0 of 30 max

[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[probe] https://loops.so/agents/mcp“official MCP server documented at https://loops.so/agents/mcp”
[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”

Use an official CLIweight 2

2 (weight) × 8 (quality) × 1.0 (full) = 16.0 of 20 max

[claimed-docs] https://loops.so/docs“Manage contacts, send events, and test transactional email from your terminal”
[claimed-docs] https://loops.so/docs“Install the CLI and skills with one command so your coding agent can use Loops for you.”

Drive the product through a documented public APIweight 3

3 (weight) × 9 (quality) × 1.0 (full) = 27.0 of 30 max

[claimed-docs] https://loops.so/docs/api-reference/intro“add an Authorization header and set the API key as a Bearer token”
[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”
[claimed-docs] https://loops.so/docs“Add Loops to your application in minutes with our SDKs.”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”
[claimed-docs] https://loops.so/llms.txt“Author campaigns in code with the Content API and keep editing visually in Loops.”

Issue scoped/least-privilege API credentials for an agentweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

[claimed-docs] https://loops.so/docs/api-reference/intro“add an Authorization header and set the API key as a Bearer token”
[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”

Build against official SDKsweight 2

2 (weight) × 8 (quality) × 1.0 (full) = 16.0 of 20 max

[claimed-docs] https://loops.so/docs/api-reference/intro“add an Authorization header and set the API key as a Bearer token”
[claimed-docs] https://loops.so/docs“Add Loops to your application in minutes with our SDKs.”
[claimed-docs] https://loops.so/docs“Install the CLI and skills with one command so your coding agent can use Loops for you.”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”

Subscribe to events via webhooksweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”
[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”

Agent-ready = 108.2 ÷ 180 × 100 = 60.1

API quality37.7/100×0.20 of the PA blend

The programmable surface once an agent is there — machine-readable spec, interactive docs, sandbox, versioning discipline.

Explore an interactive API reference with runnable examplesweight 2

2 (weight) × 4 (quality) × 0.6 (partial) = 4.8 of 20 max

[claimed-docs] https://loops.so/docs/api-reference/intro“add an Authorization header and set the API key as a Bearer token”
[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”
[claimed-docs] https://loops.so/agents/api“Run Guardian checks on an email message”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”

Download a machine-readable API spec (OpenAPI or equivalent)weight 2

2 (weight) × 9 (quality) × 1.0 (full) = 18.0 of 20 max

[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”
[claimed-docs] https://loops.so/docs/api-reference/intro“add an Authorization header and set the API key as a Bearer token”

Test against a sandbox environment without touching production dataweight 1

1 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 10 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Rely on versioned APIs with a documented deprecation policyweight 2

2 (weight) × 3 (quality) × 0.6 (partial) = 3.6 of 20 max

[community] https://hn.algolia.com/api/v1/items/37596253“Founder describes Loops' approach: simplified pricing (no tables, one metric), performant API with versioning for transactional email, text-based customizable editor, SaaS lifecycle templates, unlimited team seats, and Slack Connect support channels (almost 1,000).”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”

API quality = 26.4 ÷ 70 × 100 = 37.7

Openness10.3/100×0.20 of the PA blend

Can you leave, inspect, or self-host — data export, open source, portability.

Do everything through the API that I can do in the UIweight 2

2 (weight) × 6 (quality) × 0.6 (partial) = 7.2 of 20 max

[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”
[claimed-docs] https://loops.so/agents“Create draft campaigns, content and all, straight from the API. Review and send from the dashboard.”
[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[claimed-docs] https://loops.so/agents/api“Run Guardian checks on an email message”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”
[probe] https://loops.so/agents/mcp“official MCP server documented at https://loops.so/agents/mcp”

Export all of my data in open formats and leaveweight 3

3 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 30 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Read the product's source under an open licenseweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Self-host the core productweight 3

n/a — not applicable to this product: excluded from numerator and denominator

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Openness = 7.2 ÷ 70 × 100 = 10.3

Built-in AI21.3/100×0.15 of the PA blend

Inside-out: how agentic the product itself is for its users — built-in assistants, autonomous features.

Get AI-generated insights and suggestions from my data inside the productweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

[claimed-docs] https://loops.so“See which emails lead to upgrades, lower churn, and add revenue. Segments are dynamic and stay current as properties change.”
[claimed-docs] https://loops.so/agents/api“Run Guardian checks on an email message”
[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”

Set up automations that run autonomously in the backgroundweight 2

2 (weight) × 6 (quality) × 1.0 (full) = 12.0 of 20 max

[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so“Reach users after they close the tab. Set up onboarding, activation, upgrade, and winback emails once, then improve them over time.”
[claimed-docs] https://loops.so“See which emails lead to upgrades, lower churn, and add revenue. Segments are dynamic and stay current as properties change.”

Delegate tasks to a built-in AI assistant inside the productweight 3

3 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 30 max

[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[claimed-docs] https://loops.so/docs“Install the CLI and skills with one command so your coding agent can use Loops for you.”
[claimed-docs] https://loops.so/agents“I scanned your codebase and found every send, template, and webhook. Each one maps to a Loops equivalent, so I swapped the API calls and rebuilt your templates in LMX through the Content API.”
[probe] https://loops.so/agents/mcp“official MCP server documented at https://loops.so/agents/mcp”

Operate the product with natural-language commandsweight 2

2 (weight) × 6 (quality) × 0.6 (partial) = 7.2 of 20 max

[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”
[claimed-docs] https://loops.so/docs“Install the CLI and skills with one command so your coding agent can use Loops for you.”
[claimed-docs] https://loops.so/agents/api“Run Guardian checks on an email message”
[probe] https://loops.so/agents/mcp“official MCP server documented at https://loops.so/agents/mcp”
[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”

Built-in AI = 19.2 ÷ 90 × 100 = 21.3

Automation19.5/100×0.15 of the PA blend

Depth of automation primitives — rules, scheduling, bulk operations, webhooks.

Perform bulk operations across many items at onceweight 2

2 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 20 max

[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”
[claimed-docs] https://loops.so/agents“Send transactional emails with dynamic data variables, right from your backend.”
[probe] https://loops.so/openapi.json“PROBE openapi: HTTP 200 at https://loops.so/openapi.json — contains "openapi" key”

Define rules that trigger actions automatically on eventsweight 3

3 (weight) × 6 (quality) × 0.6 (partial) = 10.8 of 30 max

[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so“Reach users after they close the tab. Set up onboarding, activation, upgrade, and winback emails once, then improve them over time.”
[claimed-docs] https://loops.so/agents/api“POST /contacts/create Add a contact to your audience”

Schedule recurring jobs or workflowsweight 2

2 (weight) × 4 (quality) × 0.6 (partial) = 4.8 of 20 max

[claimed-docs] https://loops.so/agents/api“POST /events/send Send an event to trigger workflows”
[claimed-docs] https://loops.so“Reach users after they close the tab. Set up onboarding, activation, upgrade, and winback emails once, then improve them over time.”
[claimed-docs] https://loops.so/agents“Connect your agent to Loops over MCP. Read and write contacts, events, and content from any client.”

Version, review, and roll back my automationsweight 1

1 (weight) × 0 (quality) × 0.0 (none) = 0.0 of 10 max

no evidence cited — the verdict rests on absence of evidence, re-checked on refresh

Automation = 15.6 ÷ 80 × 100 = 19.5