Pulley vs Vestd
Vestd
Vestd Ltd
Pulley wins · 11–11 (20 drawn)
Agenticness — how well agents can access and operate the productAgenticness
How well agents can access and operate the product
Agent access
ai-native userPoint an agent at llms.txt or agent-oriented docs
weight 2 · round to VestdThere's confirmed evidence Pulley serves a working llms.txt at help.pulley.com with structured links to help docs, directly supporting agent-oriented discovery of documentation. However, other agent-doc formats (per-page .md endpoints, OpenAPI spec) return 404s, showing the agentic documentation support is limited to this single file rather than a comprehensive agent-native docs setup. Missing for 10: per-page markdown/API-accessible docs, broader agent-oriented API surface beyond the single llms.txt file.
- [probe] “PROBE llms.txt: HTTP 200 at https://help.pulley.com/llms.txt # Pulley Help Center > Help center for Pulley ## Onboarding - [Initial Setup…”
- [probe] “PROBE docs-md: HTTP 404 at https://help.pulley.com/en/.md”
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
vestd-probe-1 confirms a live llms.txt file at the expected path returning HTTP 200 with structured agent-oriented content describing Vestd, directly satisfying the story. Missing for 10: broader agent-oriented docs (e.g. docs-md, openapi) return 404, so coverage is limited to the single llms.txt file rather than a fuller agent-native documentation surface.
- [probe] “PROBE llms.txt: HTTP 200 at https://www.vestd.com/llms.txt # Vestd > Vestd Ltd is a UK-based sharetech platform that helps companies launch…”
- [probe] “PROBE docs-md: HTTP 404 at https://www.vestd.com/help.md”
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
ai-native userConnect an agent via an official MCP server
weight 3 · round drawnPulleynone0/10Pulley is a cap table/equity management SaaS product, so an official MCP server is a plausible axis, but no evidence pack item mentions MCP, an agent integration, or an API for agent connectivity; probes even show no OpenAPI spec available. Missing for 10: any mention of an MCP server, agent integration, or public API supporting agentic access.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10Vestd is an equity/cap-table management SaaS; no evidence of an official MCP server or agent connectivity exists—probes for API/openapi specs all return 404. Missing for 10: any MCP server documentation, API spec, or agent integration endpoint.
ai-native userDrive the product through a documented public API
weight 3 · round drawnPulleynone0/10No evidence of a documented public API; the openapi probe returned 404s on all candidate paths and no API docs are referenced anywhere in the evidence pack.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10No evidence of a public API; OpenAPI/swagger probes all returned 404, and there's no documentation of REST/API endpoints for programmatic access—only an llms.txt marketing summary exists.
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
- [probe] “PROBE docs-md: HTTP 404 at https://www.vestd.com/help.md”
- [probe] “PROBE llms.txt: HTTP 200 at https://www.vestd.com/llms.txt # Vestd > Vestd Ltd is a UK-based sharetech platform that helps companies launch…”
ai-native userBuild against official SDKs
weight 2 · round drawnPulleynone0/10No evidence of any official SDK; the openapi probe returned 404s across all candidate paths, and no docs mention SDKs or client libraries. Missing for 10: any official SDK, client library, or API documentation.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10Vestd is an equity management platform with no evidence of an official SDK; probes for OpenAPI/API specs all returned 404, and only an llms.txt file exists.
- [probe] “PROBE docs-md: HTTP 404 at https://www.vestd.com/help.md”
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
- [probe] “PROBE llms.txt: HTTP 200 at https://www.vestd.com/llms.txt # Vestd > Vestd Ltd is a UK-based sharetech platform that helps companies launch…”
ai-native userSubscribe to events via webhooks
weight 2 · round drawnPulleynone0/10No evidence of any webhook or event subscription capability in Pulley's documentation; the evidence pack covers cap table management, fundraising, and compliance features only, with no API/webhook mentions and probes confirming no OpenAPI spec found. missing for 10: webhook documentation, event subscription API, any mention of push-based notifications.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10No evidence of any webhook subscription mechanism or event API; probes for OpenAPI/API specs all returned 404, and no docs mention webhooks or events.
Agentic features
ai-native userGet AI-generated insights and suggestions from my data inside the product
weight 2 · round drawnPulleynone0/10The evidence pack shows Pulley as a cap table/equity management tool with templates, modeling, and compliance features, but there is no mention of AI-generated insights, suggestions, or any AI/ML-driven analysis surfaced from user data. Missing for 10: any AI feature, insight-generation capability, or agentic suggestion mechanism.
ai-native userOperate the product with natural-language commands
weight 2 · round drawnPulleynone0/10No evidence of any natural-language command interface, chatbot, or AI assistant for operating Pulley—only standard cap-table management UI features and docs are described. Missing for 10: any NL command interface, chat/assistant feature, or documented natural-language operation capability.
Vestdnone0/10Vestd is an equity management platform with a standard web UI; nothing in the evidence pack indicates any natural-language command interface, chatbot, or AI-driven control surface. missing for 10: any documented natural-language/chat command feature, AI assistant, or evidence users can operate the platform via NL input.
Api quality
ai-native userExplore an interactive API reference with runnable examples
weight 2 · round drawnPulleynone0/10No evidence of any API reference, runnable examples, or developer API docs; probes for OpenAPI/swagger endpoints all returned 404, indicating no public API documentation exists.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10No evidence of any API reference, interactive docs, or runnable examples; probes for OpenAPI/swagger endpoints all returned 404s, and Vestd's docs are entirely product/feature help content, not developer API docs.
ai-native userDownload a machine-readable API spec (OpenAPI or equivalent)
weight 2 · round drawnPulleynone0/10The evidence pack explicitly shows a probe for OpenAPI/Swagger specs at all standard candidate paths returning 404, with no machine-readable API spec found anywhere else in the docs.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10The probe explicitly checked for OpenAPI/Swagger specs at all standard locations and found only 404s, and no docs mention a public API spec. No evidence Vestd offers a machine-readable API spec.
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
ai-native userRely on versioned APIs with a documented deprecation policy
weight 2 · round drawnPulleynone0/10No evidence of a public API at all, let alone versioning or a deprecation policy; probes for OpenAPI/swagger specs all returned 404s. missing for 10: any public API documentation, versioning scheme, deprecation policy, changelog.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10No evidence of any public API at all, let alone versioning or a deprecation policy; probes for OpenAPI/swagger specs all returned 404 and there's no mention of an API in docs.
Automation depth — how much of the product can run unattendedAutomation depth
How much of the product can run unattended
ai-native userPerform bulk operations across many items at once
weight 2 · round to VestdPulleynone0/10The evidence pack shows cap table management, stakeholder merging, and template-based document creation, but no documented bulk operations feature (e.g., bulk grants, bulk stakeholder edits, batch import/export beyond one-time Excel/Carta migration) that would let an AI-native user act across many items programmatically or in bulk. No API or automation surface is evidenced (openapi probes return 404s), so this applicable axis has no supporting evidence.
- [claimed-docs] “How to merge duplicate stakeholders in Pulley”
- [claimed-docs] “When migrating your cap table, Pulley treats the Excel file as your company's source of truth”
- [claimed-docs] “Migrating from Carta? Stop here. You don't need to complete this process... we'll work with you to directly import this information from you…”
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
The only evidence of multi-item action is issuing/distributing shares to 'one or more recipients' at once (vestd-docs-8), which is a narrow bulk-ish operation in one feature area. There's no evidence of broader bulk operations (bulk import, bulk edit, batch API calls) and no API/OpenAPI surface exists (vestd-probe-3 shows 404s), undermining AI-native automation at scale. missing for 10: bulk CRUD across multiple entity types, CSV/batch import tooling, API or webhook support for programmatic bulk actions, independent confirmation of multi-recipient distribution working at scale.
- [claimed-docs] “Authorise a share pool and choose a share class, then instantly distribute the equity to one or more recipients.”
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
Cap table core — stories about cap table core in this arenaCap table core
Stories about cap table core in this arena
Certificates
founderIssue electronic share certificates that are legally signed in-platform and permanently linked to the cap table entry they represent
weight 2 · round drawnPulley documents e-signature collection for agreements like SAFEs (board/investor signatures) and confirms it acts as transfer agent, implying stock issuance is tracked in-platform, but no evidence directly describes issuing electronic share certificates with in-platform legal signing permanently linked to the cap table entry. missing for 10: explicit documentation of share certificate generation/e-signing workflow, evidence of permanent linkage between a signed certificate and its cap table record, and confirmation this applies beyond SAFEs to common stock/RSAs.
- [claimed-docs] “Collect both board member and investor signatures through Pulley, without needing a third-party e-signature tool.”
- [claimed-docs] “Pulley provides standard templates out of the box for Stock Options, RSAs, and SAFEs”
- [claimed-docs] “Contract-specific tabs: Such as Shares, SAFEs, RSAs, RSUs, Convertible Notes, etc.”
- [claimed-docs] “Pulley is a transfer agent as of Q4 of 2021, you would not need anything provided from Pulley as the transfer agent.”
Vestd's site references "Share certificates" and digital share issuance that automatically updates Companies House and the cap table, plus "deed / witness signatures" for governance documents, implying electronic signing tied to shareholding records. However, there is no explicit description of the certificate e-signing workflow or how a certificate is permanently linked to the specific cap table entry it represents. Missing for 10: detailed docs on the e-signature/legal execution process for certificates, explicit description of the permanent link between certificate and cap table record, and independent/hands-on corroboration.
- [claimed-docs] “Share certificates”
- [claimed-docs] “Authorise and issue new shares digitally, and update Companies House in the click of a button. No paperwork involved!”
- [claimed-docs] “Companies House is automatically updated once shares have been distributed. You don't need to do a thing.”
- [claimed-docs] “Board-ready equity governance and reporting, with deed / witness signatures and custom document templates.”
- [claimed-docs] “Digital cap table management No more messy spreadsheets scattered across your team. One source of truth, reconciled.”
Migration
ops userMigrate an existing cap table — from a spreadsheet or another platform — with guided import, validation, and reconciliation against source documents
weight 2 · round to PulleyPulley documents a guided migration flow (Excel template as source of truth, direct Carta report import) and attaches source documents to specific securities for reconciliation, but there's no detailed description of a validation/error-checking step or explicit reconciliation workflow beyond document linking. missing for 10: explicit validation rules/error reports during import, described reconciliation process against source documents, independent user corroboration of migration accuracy.
- [claimed-docs] “Pulley treats the Excel file as your company's source of truth and only attaches uploaded documents to specific securities where there is a …”
- [claimed-docs] “When migrating your cap table, Pulley treats the Excel file as your company's source of truth”
- [claimed-docs] “Migrating from Carta? Stop here. You don't need to complete this process... we'll work with you to directly import this information from you…”
- [claimed-docs] “Pulley provides a cap table template.”
Vestd markets a 'Migrate to Vestd' offering to digitise or move an existing scheme, and positions itself as replacing 'messy spreadsheets scattered across your team' with 'one source of truth, reconciled,' implying migration support. However there is no evidence of a guided import workflow, validation steps, or reconciliation against source documents — these are just marketing taglines, not documented process detail. Missing for 10: guided import UI/steps, data validation rules, reconciliation process against source spreadsheets/documents, any case study or hands-on account of a migration.
- [claimed-docs] “Migrate to Vestd - Digitise or move your existing scheme”
- [claimed-docs] “Migrate to Vestd Digitise or move your existing scheme”
- [claimed-docs] “Migrate to Vestd | Upgrade today”
- [claimed-docs] “Digital cap table management No more messy spreadsheets scattered across your team. One source of truth, reconciled.”
Source of truth
founderMaintain my full cap table — share classes, certificates, SAFEs, and option grants — as a live single source of truth that investors and auditors rely on
weight 3 · round drawnPulley's docs describe core cap table management covering share classes, SAFEs, options, RSAs, convertible notes, stakeholder profiles, contract-specific tabs, and migration/import from Excel or Carta as a source of truth, plus downloadable cap tables and equity plan capacity tracking — directly matching the founder's need for a live, comprehensive single source of truth. Missing for 10: explicit evidence of investor/auditor-facing access controls or reporting portals, and independent third-party corroboration of accuracy/reliability as an audit-grade source of truth.
- [claimed-docs] “Pulley treats the Excel file as your company's source of truth and only attaches uploaded documents to specific securities where there is a …”
- [claimed-docs] “The cap table defaults to a stakeholder ownership view, providing a comprehensive overview of equity distribution across all stakeholders.”
- [claimed-docs] “Click any name in the Stakeholder column to view that person or entity's complete profile within Pulley”
- [claimed-docs] “When migrating your cap table, Pulley treats the Excel file as your company's source of truth”
- [claimed-docs] “Migrating from Carta? Stop here. You don't need to complete this process... we'll work with you to directly import this information from you…”
- [claimed-docs] “Pulley provides standard templates out of the box for Stock Options, RSAs, and SAFEs”
- [claimed-docs] “Contract-specific tabs: Such as Shares, SAFEs, RSAs, RSUs, Convertible Notes, etc.”
- [claimed-docs] “Equity plan capacity determines how many shares or options your company can grant at any given time.”
- [claimed-docs] “Cap Tables can be downloaded as of a specific date or for all time.”
Vestd's docs strongly support a live cap table as single source of truth: digital cap table management with 'one source of truth, reconciled' (vestd-docs-7), share issuance with Companies House auto-updates (vestd-docs-2, vestd-docs-11), share certificates (vestd-docs-31), SAFEs/growth shares (vestd-docs-17, vestd-docs-32), EMI/CSOP/unapproved option grants (vestd-docs-6, vestd-docs-14, vestd-docs-33, vestd-docs-34), and data rooms for investors/auditors to access cap tables and documents (vestd-docs-21). Missing for 10: independent/third-party corroboration (e.g. reviews or case studies) confirming investors/auditors actually rely on it as source of truth, and no direct evidence of multi-user real-time sync guarantees.
- [claimed-docs] “Digital cap table management No more messy spreadsheets scattered across your team. One source of truth, reconciled.”
- [claimed-docs] “Companies House is automatically updated once shares have been distributed. You don't need to do a thing.”
- [claimed-docs] “Authorise and issue new shares digitally, and update Companies House in the click of a button. No paperwork involved!”
- [claimed-docs] “Share certificates”
- [claimed-docs] “In this guide, we cover everything there is to know about growth shares, how to use them and who can have them.”
- [claimed-docs] “Build growth share schemes with Vestd”
- [claimed-docs] “you will need to create the actual EMI scheme so you can grant share options”
- [claimed-docs] “How your SME can create a qualifying EMI options scheme”
- [claimed-docs] “Build unapproved option schemes with Vestd”
- [claimed-docs] “Company Share Option Plans (CSOPs) on Vestd”
- [claimed-docs] “From agreements and financials to cap tables and shareholder documents, you decide what to include and **who gets access**.”
Compliance filings — stories about compliance filings in this arenaCompliance filings
Stories about compliance filings in this arena
Stock comp
ops userProduce ASC 718 stock-based compensation expense reports my accountants can hand to auditors
weight 2 · round to PulleyPulley explicitly markets ASC 718 reporting as part of its compliance product, alongside tax filings and board management, indicating built-in stock-based compensation expense reporting. However, there is no evidence detailing report format, auditor-readiness specifics, or independent/hands-on confirmation that accountants can directly hand these reports to auditors. Missing for 10: sample ASC 718 report output, auditor/accountant corroboration, detail on methodology (e.g., valuation inputs, expense recognition schedules).
- [claimed-docs] “Pulley's equity compliance software handles the compliance work your finance team owns as you grow, from ASC 718 reporting and tax filings t…”
Us filings
ops userUS equity compliance — Rule 701 disclosure thresholds, Form 3921 filings, 83(b) elections — is tracked and generated from the cap table automatically
weight 2 · round to PulleyPulley explicitly ships an 83(b) Election status tracker and a compliance product that generically covers 'tax filings' and ASC 718 reporting from the cap table, but there is no specific mention of Rule 701 disclosure threshold tracking or Form 3921 filing generation. Missing for 10: explicit Rule 701 threshold monitoring/alerts, explicit Form 3921 filing generation, and any independent corroboration that these filings are auto-generated rather than manually prepared.
- [claimed-docs] “Using the 83(b) Election status tracker”
- [claimed-docs] “Pulley's equity compliance software handles the compliance work your finance team owns as you grow, from ASC 718 reporting and tax filings t…”
Vestdnone0/10Vestd's evidence pack is UK-centric (Companies House filings, EMI/CSOP schemes, UK valuations) and only briefly touches US exposure via 409A valuations for UK companies issuing to US taxpayers; there is no mention of Rule 701 thresholds, Form 3921 filings, or 83(b) election tracking/generation anywhere in the docs or probes.
- [claimed-docs] “If you're a UK company issuing options to US taxpayers, you need 409A valuations. Get your 409A valuation from Vestd for a small fee.”
- [claimed-docs] “Automate filing with Vestd”
- [claimed-docs] “Share valuation | Vestd”
Equity data access — stories about equity data access in this arenaEquity data access
Stories about equity data access in this arena
Agent access
ai-native userAn agent can draft securities (e.g. option grants) via the platform's programmatic surface and leave them queued for human board approval
weight 2 · round drawnPulleynone0/10No evidence of any programmatic/API surface for drafting securities like option grants, nor any agent-queue-for-approval workflow; the OpenAPI probe returned 404s across all candidate paths, indicating no public API is documented. This is an applicable axis for an equity platform, but there is no evidence it is supported.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
Vestdnone0/10No evidence of any programmatic/API surface for drafting option grants or other securities—OpenAPI/swagger probes all return 404, and all cited docs describe human UI workflows (admin authorizes share pools, recipients submit exercise requests via the platform) rather than an agent-accessible API queue. missing for 10: any API/SDK endpoint for creating draft grants, evidence of an approval-queue object model, developer documentation referencing programmatic access.
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
- [claimed-docs] “Authorise a share pool and choose a share class, then instantly distribute the equity to one or more recipients.”
- [claimed-docs] “When a recipient is ready to exercise their options, they submit a request through Vestd. The company's admin user then revi”
- [probe] “PROBE llms.txt: HTTP 200 at https://www.vestd.com/llms.txt # Vestd > Vestd Ltd is a UK-based sharetech platform that helps companies launch…”
ai-native userHave an agent pull my current cap table programmatically and reconcile it against my data room before a financing
weight 3 · round drawnPulleynone0/10No evidence of any API, programmatic export, or agent-accessible data access — probes explicitly found no OpenAPI/API spec, and only manual Excel downloads and UI workflows are documented; nothing about reconciling against a data room.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
- [claimed-docs] “Cap Tables can be downloaded as of a specific date or for all time.”
- [probe] “PROBE docs-md: HTTP 404 at https://help.pulley.com/en/.md”
Vestdnone0/10No evidence of any API, export, or programmatic access to cap table data — the openapi probe returned 404s on all candidate paths and there's no mention of an API for agents to pull cap table data. Data rooms and cap table features are UI-based document storage, not programmatic reconciliation tools.
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
- [claimed-docs] “Digital cap table management No more messy spreadsheets scattered across your team. One source of truth, reconciled.”
- [claimed-docs] “From agreements and financials to cap tables and shareholder documents, you decide what to include and **who gets access**.”
Api access
developerPull the full capitalization table — stakeholders, share classes, securities, and vesting states — through a documented programmatic API
weight 3 · round drawnPulleynone0/10No evidence of a documented API for programmatic cap table access; probes for OpenAPI/Swagger specs all returned 404, and all documentation covers manual UI/download workflows (Excel export, dashboard views) rather than an API.
- [probe] “PROBE openapi: all candidate paths 404 (https://help.pulley.com/openapi.json, https://help.pulley.com/swagger.json, https://help.pulley.com/…”
- [claimed-docs] “Cap Tables can be downloaded as of a specific date or for all time.”
- [claimed-docs] “This is your command center for monitoring equity, managing tasks, and tracking cap table activity across your company.”
Vestdnone0/10There is no evidence of any documented API for pulling cap table data — probes for OpenAPI/Swagger specs all returned 404, and no docs mention an API at all; the HRIS integration mention is inbound data sync, not an outbound programmatic cap table export. Evidence only covers UI-based features like issuing shares, data rooms, and shareholder comms.
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
- [probe] “PROBE docs-md: HTTP 404 at https://www.vestd.com/help.md”
- [claimed-docs] “Connect your HR platform to Vestd and end the manual data shuffle.”
- [claimed-docs] “Digital cap table management No more messy spreadsheets scattered across your team. One source of truth, reconciled.”
Partner access
developerThird parties my company authorizes — law firms, HRIS vendors, wealth managers — can access scoped slices of equity data on our behalf without full admin credentials
weight 2 · round to VestdPulleynone0/10No evidence describes scoped, permissioned access for external third parties (law firms, HRIS vendors, wealth managers) to limited slices of cap table data; documentation covers admin dashboards, cap table management, fundraising, and transfer agent functions but not third-party scoped access controls. Missing for 10: any mention of role-based/scoped external access, third-party integration permissions, or delegated credential-free access for outside parties.
Vestd's data rooms let admins choose 'who gets access' to specific documents/cap table data, and HRIS integrations exist, which suggest some scoped sharing is possible, but there's no evidence of a distinct third-party/advisor role with limited permissions (vs. full admin) or an API/portal built for law firms or wealth managers. No OpenAPI/API surface was found (probe-3 404), so scoped programmatic access can't be confirmed. Missing for 10: explicit third-party role-based permissions, documented advisor/accountant access tier, API or portal scoped for external professionals.
- [claimed-docs] “From agreements and financials to cap tables and shareholder documents, you decide what to include and **who gets access**.”
- [claimed-docs] “Connect your HR platform to Vestd and end the manual data shuffle.”
- [claimed-docs] “HRIS Integration | Vestd”
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
Equity issuance — stories about equity issuance in this arenaEquity issuance
Stories about equity issuance in this arena
Bulk issuance
ops userUpload or issue securities in bulk — a batch of grants or historical transactions — instead of entering them one at a time
weight 2 · round to PulleyPulley's docs show bulk cap-table migration via Excel/Carta import, treating the spreadsheet as the source of truth for populating many securities/stakeholders at once (pulley-docs-1, pulley-docs-14, pulley-docs-15, pulley-docs-2), which covers bulk-loading historical transactions. However, there's no explicit documentation of a dedicated bulk-grant issuance workflow (e.g., uploading a batch of new option grants post-migration) distinct from the one-time cap table import. Missing for 10: evidence of an ongoing bulk-grant-issuance tool (not just initial migration), and any independent/hands-on confirmation of the bulk upload process working smoothly.
- [claimed-docs] “Pulley treats the Excel file as your company's source of truth and only attaches uploaded documents to specific securities where there is a …”
- [claimed-docs] “When migrating your cap table, Pulley treats the Excel file as your company's source of truth”
- [claimed-docs] “Migrating from Carta? Stop here. You don't need to complete this process... we'll work with you to directly import this information from you…”
- [claimed-docs] “Pulley provides a cap table template.”
Vestd's issue-shares flow lets an admin 'distribute equity to one or more recipients' in one action (vestd-docs-8), and its migration/HRIS-integration pages talk about digitising or moving an 'existing scheme' and connecting HR systems to avoid manual data entry (vestd-docs-1, vestd-docs-9, vestd-docs-10, vestd-docs-22, vestd-docs-35), implying some batch/historical-data ingestion. However, there is no explicit documentation of a bulk CSV upload, spreadsheet import, or dedicated batch-grant tool, and no independent/hands-on confirmation of how many recipients or historical transactions can be processed at once. Missing for 10: explicit bulk upload/import tool documentation, evidence of batch historical-transaction entry, and independent corroboration of scale.
- [claimed-docs] “Authorise a share pool and choose a share class, then instantly distribute the equity to one or more recipients.”
- [claimed-docs] “Migrate to Vestd - Digitise or move your existing scheme”
- [claimed-docs] “Migrate to Vestd Digitise or move your existing scheme”
- [claimed-docs] “Connect your HR platform to Vestd and end the manual data shuffle.”
- [claimed-docs] “HRIS Integration | Vestd”
- [claimed-docs] “Migrate to Vestd | Upgrade today”
Option grants
founderIssue options to a new hire with a board approval flow and a 409A-compliant strike price in one end-to-end workflow
weight 3 · round to VestdPulley documents the individual components — standard option templates (pulley-docs-21), fast 409A valuations to set strike price (pulley-docs-10, pulley-docs-17), equity plan capacity tracking (pulley-docs-23), and compliance/board management support (pulley-docs-19) — but no evidence shows these are stitched into a single guided board-approval-to-grant workflow for issuing options to a new hire. Missing for 10: explicit documentation of a board consent/approval step integrated with grant creation, and confirmation that the 409A strike price auto-populates into the option issuance flow.
- [claimed-docs] “Pulley provides standard templates out of the box for Stock Options, RSAs, and SAFEs”
- [claimed-docs] “Pulley’s turnaround time for 409A valuations is just three days—not weeks.”
- [claimed-docs] “Get audit-defensible 409A valuations from our team of experts”
- [claimed-docs] “Pulley's equity compliance software handles the compliance work your finance team owns as you grow, from ASC 718 reporting and tax filings t…”
- [claimed-docs] “Equity plan capacity determines how many shares or options your company can grant at any given time.”
Vestd provides EMI option scheme setup and granting (vestd-docs-6, vestd-docs-15, vestd-docs-25), board-ready governance/reporting with signatures (vestd-docs-18), and a dedicated 409A valuation service for issuing to US taxpayers (vestd-docs-16, vestd-docs-28), which together cover the major pieces of the story. However, no evidence shows these steps are chained into one single end-to-end workflow (board approval → 409A strike price lookup → grant issuance) triggered from a new-hire event; the docs describe separate features/pages rather than an integrated flow. Missing for 10: a documented single workflow linking board approval, 409A valuation retrieval, and option grant issuance in one pass, and independent/hands-on confirmation that this sequence works seamlessly end-to-end.
- [claimed-docs] “you will need to create the actual EMI scheme so you can grant share options”
- [claimed-docs] “How to grant EMI share options”
- [claimed-docs] “Board-ready equity governance and reporting, with deed / witness signatures and custom document templates.”
- [claimed-docs] “If you're a UK company issuing options to US taxpayers, you need 409A valuations. Get your 409A valuation from Vestd for a small fee.”
- [claimed-docs] “Share valuation | Vestd”
- [claimed-docs] “Granting EMI Share Options Scheme | Vestd”
Vesting
ops userDefine custom vesting schedules — cliffs, milestones, acceleration on exit — and the platform tracks vested vs unvested automatically
weight 2 · round drawnPulleynone0/10The evidence pack covers cap table basics, fundraising modeling, SAFEs, 409A valuations, and compliance, but contains no mention of custom vesting schedule configuration (cliffs, milestones, acceleration on exit) or automatic vested/unvested tracking. This is a plausible and expected capability for a cap table/equity management platform, so absence of evidence yields 'none' rather than 'na'.
Vestdnone0/10The evidence pack covers share issuance, EMI/growth/unapproved scheme setup, exercising options, cap tables, and communications, but nowhere describes defining custom vesting schedules with cliffs, milestones, or exit-acceleration, nor automatic vested/unvested tracking. Missing for 10: any documentation of vesting schedule configuration, cliff/milestone logic, acceleration-on-exit handling, or automated vested-vs-unvested calculation.
- [claimed-docs] “you will need to create the actual EMI scheme so you can grant share options”
- [claimed-docs] “How your SME can create a qualifying EMI options scheme”
- [claimed-docs] “How to grant EMI share options”
- [claimed-docs] “In this guide, we cover everything there is to know about growth shares, how to use them and who can have them.”
- [claimed-docs] “When a recipient is ready to exercise their options, they submit a request through Vestd. The company's admin user then revi”
Fundraising modeling — stories about fundraising modeling in this arenaFundraising modeling
Stories about fundraising modeling in this arena
Investor relations
founderMy investors get their own portal view of their holdings and can receive structured updates without emailing me for the cap table
weight 1 · round to VestdPulleynone0/10The evidence pack covers cap table management, fundraising modeling, SAFEs, 409A valuations, and compliance, but contains no mention of an investor-facing portal or structured update/reporting feature that would let investors self-serve their holdings without contacting the founder. Stakeholder profile views (pulley-docs-4) appear to be an admin-side feature, not an investor portal. missing for 10: dedicated investor portal login, structured update/reporting tool for investors, evidence investors can self-serve holdings data.
- [claimed-docs] “Click any name in the Stakeholder column to view that person or entity's complete profile within Pulley”
Vestd offers shareholder dashboards (vestd-docs-37, vestd-probe via shareholder-dashboards page) and dedicated shareholder communication tools including targeted updates and mailing lists (vestd-docs-3, vestd-docs-13, vestd-docs-24), which directly supports investors having self-service visibility and structured updates rather than emailing the founder. However, evidence is all first-party marketing copy with no independent/hands-on confirmation of the investor-side experience or what 'structured updates' concretely look like (e.g. automated reports vs manual email blasts). Missing for 10: independent/hands-on validation of the investor portal UX, detail on automated/structured update formats, and confirmation that portal access is self-serve without founder intervention.
- [claimed-docs] “Invite your team.”
- [claimed-docs] “Keep your shareholders in the loop with regular updates, directly from the Vestd platform.”
- [claimed-docs] “Create bespoke mailing lists to segment stakeholders, to send targeted updates to specific groups.”
- [claimed-docs] “Shareholder Communication Solutions | Vestd”
- [claimed-docs] “Digital cap table management No more messy spreadsheets scattered across your team. One source of truth, reconciled.”
Safes
founderCreate, send, and e-sign SAFEs or convertible notes in-platform, and they land on the cap table with their conversion terms modeled
weight 3 · round to PulleyPulley docs show SAFE creation using standard YC templates, e-signature collection in-platform without third-party tools, convertible notes/SAFEs as first-class contract tabs on the cap table, and pro-forma modeling for SAFEs/priced rounds. This covers create, send, e-sign, and cap table modeling for SAFEs and convertible notes. Missing for 10: independent/hands-on corroboration of the end-to-end e-sign-to-cap-table flow and explicit confirmation that conversion terms auto-populate without manual entry.
- [claimed-docs] “Create your agreements using standard Y-combinator SAFE templates instead of starting from scratch.”
- [claimed-docs] “Collect both board member and investor signatures through Pulley, without needing a third-party e-signature tool.”
- [claimed-docs] “Draft and execute rock-solid SAFEs in record time”
- [claimed-docs] “Get a pro-forma for your next priced round or SAFE.”
- [claimed-docs] “Contract-specific tabs: Such as Shares, SAFEs, RSAs, RSUs, Convertible Notes, etc.”
- [claimed-docs] “Pulley provides standard templates out of the box for Stock Options, RSAs, and SAFEs”
Vestdnone0/10Vestd's evidence covers cap table management, share issuance, EMI/CSOP/growth share schemes, valuations, and Companies House filing, but nothing mentions SAFEs, convertible notes, e-signing of fundraising instruments, or conversion-term modeling. This appears to be an equity/options management platform, not a SAFE/convertible-note fundraising tool.
Scenario modeling
ops userRun exit waterfall analyses showing proceeds per share class and stakeholder under different exit values, honoring preferences and participation
weight 2 · round to PulleyPulley's fundraising-modeling docs mention running models for 'complex pre-financing, post-financing, or exit scenarios' and pro-formas for priced rounds/SAFEs, implying some exit modeling capability, but there is no specific evidence of a waterfall analysis showing per-share-class/stakeholder proceeds honoring liquidation preferences and participation rights. missing for 10: explicit documentation of a waterfall model breaking down proceeds by share class/stakeholder, preference stacking, participation rights handling, and any independent/hands-on validation.
- [claimed-docs] “Run models for complex pre-financing, post-financing, or exit scenarios.”
- [claimed-docs] “Get a pro-forma for your next priced round or SAFE.”
founderModel a priced round — dilution, option pool top-up, SAFE conversion, pro-forma ownership — and share the scenario with counsel and investors
weight 3 · round to PulleyPulley explicitly offers pro-forma modeling for priced rounds and SAFEs, complex pre/post-financing scenarios, and term sheet analysis, directly matching the core modeling need. However, there's no explicit evidence of option pool top-up modeling, SAFE conversion mechanics being detailed, or a sharing/collaboration workflow with counsel and investors on scenarios. missing for 10: explicit option pool top-up handling, SAFE conversion mechanics detail, and scenario-sharing/collaboration features with external counsel/investors.
- [claimed-docs] “Get a pro-forma for your next priced round or SAFE.”
- [claimed-docs] “Run models for complex pre-financing, post-financing, or exit scenarios.”
- [claimed-docs] “Upload a term sheet and get a summary of potential problems in seconds.”
- [claimed-docs] “Create your agreements using standard Y-combinator SAFE templates instead of starting from scratch.”
Vestdnone0/10Vestd's evidence covers cap table management, share issuance, EMI/CSOP option schemes, valuations, and data rooms, but nothing describes scenario modeling for a priced funding round — no mention of dilution modeling, option pool top-up simulation, SAFE conversion, or pro-forma ownership scenarios shareable with counsel/investors.
Governance boardroom — stories about governance boardroom in this arenaGovernance boardroom
Stories about governance boardroom in this arena
Board approvals
founderBoard consents and stockholder approvals are drafted, routed for e-signature, and archived against the transactions they authorize
weight 2 · round to PulleyPulley documents e-signature collection for board members and investors on SAFEs (pulley-docs-9) and lists 'board management' under its compliance product (pulley-docs-19), plus standard equity document templates (pulley-docs-21), suggesting some support for routing approvals for signature. However, there is no explicit documentation of drafting board consents or stockholder approvals specifically, nor evidence they are archived and linked against the transactions they authorize. Missing for 10: explicit board consent/stockholder approval drafting workflow, archival linkage to specific transactions, and independent confirmation of this governance workflow.
- [claimed-docs] “Collect both board member and investor signatures through Pulley, without needing a third-party e-signature tool.”
- [claimed-docs] “Pulley's equity compliance software handles the compliance work your finance team owns as you grow, from ASC 718 reporting and tax filings t…”
- [claimed-docs] “Pulley provides standard templates out of the box for Stock Options, RSAs, and SAFEs”
Vestd advertises 'board-ready equity governance and reporting, with deed/witness signatures and custom document templates' and data rooms that store agreements and shareholder documents tied to transactions, suggesting some document generation, e-signature, and archiving capability. However there is no explicit evidence of board consent or stockholder approval drafting/routing as a distinct governance workflow (e.g., resolution templates, approval routing tied to specific transactions like grants or share issuances). Missing for 10: explicit board consent/resolution drafting workflow, dedicated e-signature routing for approvals, and evidence that approvals are archived and linked to the specific transactions they authorize.
- [claimed-docs] “Board-ready equity governance and reporting, with deed / witness signatures and custom document templates.”
- [claimed-docs] “Document templates for startups | Vestd”
- [claimed-docs] “our Data rooms let you store and share important files in one secure, central place”
- [claimed-docs] “From agreements and financials to cap tables and shareholder documents, you decide what to include and **who gets access**.”
Counsel access
ops userMy outside counsel can work directly in the platform with law-firm roles — preparing documents and updating records without emailing spreadsheets
weight 2 · round drawnPulleynone0/10No evidence of a specific outside-counsel/law-firm role or permission tier, or of external counsel editing documents/records directly in Pulley; evidence only covers cap table management, fundraising docs, and e-signature features for internal/board/investor use. Missing for 10: named law-firm/counsel role type, counsel-specific document preparation workflow, evidence of external counsel access controls.
Vestdnone0/10Evidence shows data rooms with configurable access ([vestd-docs-21]) and generic 'invite your team' ([vestd-docs-37]), but nothing indicates a dedicated law-firm/counsel role, permissions tier, or workflow for external counsel to prepare documents or update records directly. Missing for 10: evidence of a counsel-specific role/permission set, document-drafting workflow for external lawyers, or any mention of law firm collaboration.
- [claimed-docs] “From agreements and financials to cap tables and shareholder documents, you decide what to include and **who gets access**.”
- [claimed-docs] “Invite your team.”
- [claimed-docs] “Board-ready equity governance and reporting, with deed / witness signatures and custom document templates.”
Data room
ops userShare a permissioned, diligence-ready data room — cap table views plus underlying documents — with counsel and investors
weight 2 · round to VestdPulleynone0/10Evidence shows document attachment to securities, stakeholder profiles, and cap table downloads, but there is no mention of a permissioned data room, investor/counsel access portal, or diligence-sharing feature. Missing for 10: dedicated data room, granular external permissioning for investors/counsel, and document bundling for diligence.
- [claimed-docs] “Pulley treats the Excel file as your company's source of truth and only attaches uploaded documents to specific securities where there is a …”
- [claimed-docs] “Click any name in the Stakeholder column to view that person or entity's complete profile within Pulley”
- [claimed-docs] “Cap Tables can be downloaded as of a specific date or for all time.”
- [claimed-docs] “Pulley's equity compliance software handles the compliance work your finance team owns as you grow, from ASC 718 reporting and tax filings t…”
Vestd's Data Rooms feature explicitly lets ops users store cap tables and documents (agreements, financials, shareholder docs) in one secure place and control "who gets access," directly matching the permissioned diligence-ready sharing story, supplemented by board-ready governance/reporting docs. Missing for 10: independent/hands-on corroboration of the permissioning granularity (e.g., counsel vs investor role-based access), and no evidence of audit logs or expiry controls typical of enterprise data rooms.
- [claimed-docs] “our Data rooms let you store and share important files in one secure, central place”
- [claimed-docs] “our Data rooms let you store and share important files in one secure, central place.”
- [claimed-docs] “our **Data rooms** let you store and share important files in one secure, central place.”
- [claimed-docs] “From agreements and financials to cap tables and shareholder documents, you decide what to include and **who gets access**.”
- [claimed-docs] “Board-ready equity governance and reporting, with deed / witness signatures and custom document templates.”
Integrations hris — stories about integrations hris in this arenaIntegrations hris
Stories about integrations hris in this arena
Hris sync
ops userStakeholders sync from my HRIS/payroll system (e.g. Gusto, Rippling) so new hires and terminations flow into equity records automatically
weight 2 · round to VestdPulleynone0/10No evidence pack item mentions HRIS/payroll integrations (Gusto, Rippling, or similar) or any automated sync of new hires/terminations into equity records; Pulley's evidence only covers cap table setup, fundraising modeling, SAFEs, 409A valuations, and stakeholder management. missing for 10: any mention of HRIS/payroll connectors, automated new-hire/termination sync, or an integrations marketplace.
Vestd has a dedicated HRIS integration page claiming to 'connect your HR platform to Vestd and end the manual data shuffle,' indicating some sync capability exists, but there's no detail on which HRIS systems (Gusto, Rippling, etc.) are supported, what data syncs (new hires/terminations specifically), or how automated equity record updates are. Missing for 10: named integration partners, specifics on new-hire/termination triggers flowing into equity records, technical/API documentation, and independent or hands-on confirmation the sync works as described.
- [claimed-docs] “Connect your HR platform to Vestd and end the manual data shuffle.”
- [claimed-docs] “HRIS Integration | Vestd”
Openness — open source, data portability, and self-hosting storiesOpenness
Open source, data portability, and self-hosting stories
ai-native userDo everything through the API that I can do in the UI
weight 2 · round drawnPulleynone0/10No evidence of any public API at all—probes for OpenAPI/Swagger endpoints all returned 404, and no documentation references an API for cap table management, fundraising, or compliance actions. All evidence pack items describe UI-based workflows only. Missing for 10: any public API documentation, API reference, endpoint list, or evidence that any UI action can be performed programmatically.
Vestdnone0/10No evidence of any public API at all (openapi/swagger probes all 404), so there is no basis to claim API-UI parity; all evidence is marketing/UI feature docs.
ai-native userExport all of my data in open formats and leave
weight 3 · round to PulleyPulley allows exporting the cap table as an Excel file for a specific date or all-time, which is an open format export of core data, but there's no evidence of full data export (all documents, stakeholder details, transaction history, agreements) in open formats or documented account-closure/data-portability workflow. missing for 10: comprehensive full-account data export, open-format export of all documents/agreements/records, explicit data portability policy.
- [claimed-docs] “Cap Tables can be downloaded as of a specific date or for all time.”
Vestdnone0/10No evidence of any data export feature, open-format export (CSV/JSON/API), or data-portability tooling; the only migration references are for importing existing schemes INTO Vestd, and API probes for OpenAPI/docs endpoints all returned 404. missing for 10: any export functionality, open-format data dumps, or API/CSV export documentation.
- [claimed-docs] “Migrate to Vestd - Digitise or move your existing scheme”
- [claimed-docs] “Migrate to Vestd Digitise or move your existing scheme”
- [claimed-docs] “Migrate to Vestd | Upgrade today”
- [probe] “PROBE docs-md: HTTP 404 at https://www.vestd.com/help.md”
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
Privacy posture — data-handling and privacy storiesPrivacy posture
Data-handling and privacy stories
ai-native userChoose where my data is stored (region/residency)
weight 2 · round drawnPulleynone0/10No evidence in the pack addresses data residency, region selection, or storage location options for Pulley's cap table platform; the axis is applicable to any SaaS handling company data but no support is documented. Missing for 10: any mention of data center regions, residency controls, or storage location choice.
ai-native userControl data retention and deletion
weight 2 · round drawnPulleynone0/10No evidence pack items address data retention policies, data deletion controls, or export/delete workflows for AI-native or general privacy purposes; Pulley is a cap table management product and this axis, while plausible for a SaaS handling sensitive equity data, has no supporting documentation.
Reporting exports — stories about reporting exports in this arenaReporting exports
Stories about reporting exports in this arena
Audit trail
ops userEvery change to the cap table is captured in an audit log — who changed what, when, and under what authorization
weight 1 · round drawnPulleynone0/10Evidence mentions a dashboard for 'tracking cap table activity' (docs-24) but there is no documentation of a structured audit log capturing who changed what, when, and under what authorization. Missing for 10: explicit audit-log/change-history feature, user attribution, timestamped authorization trail.
- [claimed-docs] “This is your command center for monitoring equity, managing tasks, and tracking cap table activity across your company.”
Vestdnone0/10Evidence shows cap table management, data rooms, Companies House filing automation, and board-ready governance/reporting, but nowhere describes an audit log recording who changed what, when, and under what authorization. No mention of change history, versioning, or audit trail features.
Exports
ops userExport my complete cap table and full transaction history to open formats (Excel/CSV) at any time — my ownership data is never held hostage
weight 2 · round to PulleyPulley docs confirm cap tables can be downloaded as Excel 'as of a specific date or for all time' (pulley-docs-18), and Excel is treated as the source of truth during migration (pulley-docs-1/14), supporting open-format export of the cap table. However, there is no explicit evidence of exporting full transaction history or CSV format, nor independent confirmation that data is never held hostage. Missing for 10: explicit transaction-history export documentation, CSV format support, and third-party/independent verification of unrestricted export access.
- [claimed-docs] “Cap Tables can be downloaded as of a specific date or for all time.”
- [claimed-docs] “Pulley treats the Excel file as your company's source of truth and only attaches uploaded documents to specific securities where there is a …”
- [claimed-docs] “When migrating your cap table, Pulley treats the Excel file as your company's source of truth”
Vestdnone0/10No evidence pack items mention exporting cap table or transaction history to Excel/CSV, or any data export/portability capability; docs focus on digital cap table management, data rooms, and Companies House filing but never describe self-service export. No API/openapi found either (probes 404), reinforcing lack of open-format export evidence.
Stakeholder experience — stories about stakeholder experience in this arenaStakeholder experience
Stories about stakeholder experience in this arena
Education
employeeThe platform explains my equity in plain language — tax treatment, exercise windows, dilution — not just numbers
weight 1 · round to VestdPulleynone0/10Evidence pack only covers admin/founder-facing cap table management, fundraising, 409A valuations, and compliance tooling — none of it describes employee-facing plain-language guidance on tax treatment, exercise windows, or dilution. The 83(b) tracker (pulley-docs-13) is a status tool, not an explanatory feature. Missing for 10: employee-facing educational content, tax treatment explainers, exercise window guidance, dilution explanations in plain language.
- [claimed-docs] “Using the 83(b) Election status tracker”
- [claimed-docs] “Pulley's equity compliance software handles the compliance work your finance team owns as you grow, from ASC 718 reporting and tax filings t…”
Vestd's help docs cover topics like exercising options (mentioning valuation/tax considerations), growth shares explained, and EMI scheme guides, suggesting some educational content exists around equity concepts. However, there's no direct evidence of an employee-facing dashboard or interface that translates an individual's own equity numbers into plain-language tax treatment, exercise window countdowns, or dilution explanations personalized to them — the cited pages are general marketing/help articles, not demonstrated employee UI features. Missing for 10: employee-specific dashboard screenshots/copy showing personalized tax/exercise/dilution explanations, evidence of plain-language framing tailored to non-expert employees, and independent user corroboration.
- [claimed-docs] “The company's admin user then reviews and processes it, confirming the company valuation and any relevant tax or legal considerations.”
- [claimed-docs] “In this guide, we cover everything there is to know about growth shares, how to use them and who can have them.”
- [claimed-docs] “When a recipient is ready to exercise their options, they submit a request through Vestd. The company's admin user then revi”
- [claimed-docs] “Invite your team.”
- [claimed-docs] “If you're a UK company issuing options to US taxpayers, you need 409A valuations. Get your 409A valuation from Vestd for a small fee.”
Exercising
employeeExercise my vested options online — including payment and the resulting share issuance — without paper forms
weight 2 · round to VestdPulleynone0/10No evidence describes an employee-facing option exercise workflow (selecting shares, payment, and resulting issuance) — the pack covers cap table management, fundraising, 409A, and admin-side tools, but nothing about employees exercising vested options online. Missing for 10: employee exercise portal, payment collection, automated share issuance upon exercise, paperless exercise agreement signing.
Vestd documents an online exercise workflow: the recipient submits an exercise request through the platform, and the admin reviews/processes it, confirming valuation and tax considerations, after which shares can be issued digitally with Companies House auto-updated (no paperwork for issuance). However, the evidence never explicitly describes an online payment mechanism as part of the exercise flow, and the process still requires manual admin review rather than a fully automated end-to-end flow. Missing for 10: explicit description of in-platform payment collection during exercise, and confirmation that share issuance is automatic/instant post-payment rather than admin-mediated.
- [claimed-docs] “When a recipient is ready to exercise their options, they submit a request through Vestd. The company's admin user then revi”
- [claimed-docs] “The company's admin user then reviews and processes it, confirming the company valuation and any relevant tax or legal considerations.”
- [claimed-docs] “Authorise and issue new shares digitally, and update Companies House in the click of a button. No paperwork involved!”
- [claimed-docs] “Companies House is automatically updated once shares have been distributed. You don't need to do a thing.”
- [claimed-docs] “Authorise a share pool and choose a share class, then instantly distribute the equity to one or more recipients.”
Portal
employeeI get my own portal showing my grants, vesting progress, strike price, and what my equity could be worth under different outcomes
weight 3 · round to VestdPulleynone0/10The evidence pack covers admin-side cap table management, fundraising modeling, 409A valuations, and compliance, but contains no mention of an employee-facing portal showing personal grants, vesting progress, strike price, or scenario-based equity value. Docs-4 mentions clicking a stakeholder's name for a profile, but this is from the admin/cap-table-manager view, not a dedicated employee self-service experience. Missing for 10: employee login/portal documentation, vesting progress display, strike price disclosure, and outcome/scenario modeling tailored to individual employees.
- [claimed-docs] “Click any name in the Stakeholder column to view that person or entity's complete profile within Pulley”
- [claimed-docs] “The cap table defaults to a stakeholder ownership view, providing a comprehensive overview of equity distribution across all stakeholders.”
Vestd advertises a shareholder/employee dashboard ('Invite your team' via shareholder-dashboards page) and an options-exercise workflow where recipients submit requests, implying some self-service portal exists, but there is no evidence describing vesting-progress visualization, strike price display, or scenario/what-if valuation modeling for employees. missing for 10: explicit portal screenshots or docs showing vesting progress bars, strike price display, and outcome/scenario modeling for equity value.
- [claimed-docs] “Invite your team.”
- [claimed-docs] “When a recipient is ready to exercise their options, they submit a request through Vestd. The company's admin user then revi”
- [claimed-docs] “The company's admin user then reviews and processes it, confirming the company valuation and any relevant tax or legal considerations.”
- [claimed-docs] “In this guide, we cover everything there is to know about growth shares, how to use them and who can have them.”
Valuations 409a — stories about valuations 409a in this arenaValuations 409a
Stories about valuations 409a in this arena
International
ops userNon-US valuations and schemes — UK HMRC/EMI valuations, country-specific option plans — are supported for my international entities
weight 1 · round to VestdPulleynone0/10No evidence in the pack mentions UK HMRC/EMI valuations, non-US option schemes, or any international entity support—all documentation focuses on US-style SAFEs, 409A valuations, and cap table management. Missing for 10: any mention of HMRC/EMI valuations, non-US equity plan types, or international entity/compliance support.
Vestd is UK-based and clearly supports UK-specific schemes like EMI (scheme setup and granting), CSOPs, growth shares, unapproved options, and SEIS/EIS advance assurance, which are the core 'non-US' UK HMRC-approved plan types. However, evidence is UK-centric only — there's no mention of other countries' option plans or valuations for international entities beyond the UK/US (409A) pairing, and no detail on how HMRC valuations are actually calculated/certified vs just scheme setup. missing for 10: evidence of valuation methodology/certification for HMRC-approved schemes, support for non-UK/non-US jurisdictions' option plans, and any documentation of multi-country entity handling.
- [claimed-docs] “How your SME can create a qualifying EMI options scheme”
- [claimed-docs] “How to grant EMI share options”
- [claimed-docs] “How your SME can create a qualifying EMI options scheme | Vestd”
- [claimed-docs] “Build growth share schemes with Vestd”
- [claimed-docs] “Build unapproved option schemes with Vestd”
- [claimed-docs] “Company Share Option Plans (CSOPs) on Vestd”
- [claimed-docs] “SEIS/EIS Advance Assurance Application | Vestd”
- [claimed-docs] “Share valuation | Vestd”
Us 409a
founderOrder an audit-ready 409A valuation in-platform, generated from my live cap table data, and get refreshed valuations on schedule
weight 3 · round to PulleyPulley explicitly offers in-platform 409A valuations with a fast 3-day turnaround and describes them as 'audit-defensible,' produced by their expert team, implying integration with the company's live cap table data. However, there is no explicit evidence of automatic 'on schedule' refresh/renewal scheduling or direct confirmation that valuations are generated programmatically from live cap table data versus a service workflow layered on top. Missing for 10: documented automatic refresh/renewal scheduling cadence, explicit description of live cap-table-driven generation (vs. analyst-assisted service), and independent/third-party corroboration of audit-readiness.
- [claimed-docs] “Pulley’s turnaround time for 409A valuations is just three days—not weeks.”
- [claimed-docs] “Get audit-defensible 409A valuations from our team of experts”
- [claimed-docs] “Pulley's equity compliance software handles the compliance work your finance team owns as you grow, from ASC 718 reporting and tax filings t…”
Vestd offers a 409A valuation product tied to its cap table platform (vestd-docs-16, vestd-docs-28), but evidence does not confirm it's auto-generated from live cap table data, audit-ready certification, or scheduled/refreshed on a recurring basis. missing for 10: evidence of automated generation from live cap table data, audit-ready/compliance certification details, and scheduled refresh cadence.
- [claimed-docs] “If you're a UK company issuing options to US taxpayers, you need 409A valuations. Get your 409A valuation from Vestd for a small fee.”
- [claimed-docs] “Share valuation | Vestd”
- [claimed-docs] “Digital cap table management No more messy spreadsheets scattered across your team. One source of truth, reconciled.”
Not comparable on these axes
ai-native userRun the product headlessly / in CI for automation
weight 2 · not comparablePulleyn/aPulley is a cap table/equity management SaaS, not a tool meant for headless/CI automation execution; running it in CI is a category error for this product type.
Vestdn/aVestd is an equity management SaaS for cap tables and share schemes, not a developer tool or agent designed for headless/CI automation; no API/CLI exists (openapi probes 404) and the product's workflows are human-driven admin tasks. This axis is a category error for this kind of product.
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
ai-native userPlug MCP servers into this product so it can use their tools
weight 3 · not comparablePulleyn/aPulley is a cap table/equity management SaaS product, not an AI agent; the evidence shows no MCP client/server capability and none is expected for this product category.
Vestdnone0/10Vestd is an equity/cap-table management SaaS with no evidence of MCP server support; probes for API/OpenAPI endpoints returned 404s and no MCP-related documentation exists. This axis applies since SaaS platforms could plausibly ship an MCP integration, but no evidence shows it does.
ai-native userUse an official CLI
weight 2 · not comparablePulleyn/aPulley is a cap table/equity management SaaS product, not a developer tool or agent; an official CLI for AI-native workflows is not a fair axis for this kind of product, and no evidence suggests otherwise.
ai-native userIssue scoped/least-privilege API credentials for an agent
weight 2 · not comparablePulleyn/aPulley is a cap table/equity management SaaS product, not an AI agent or agent-facing developer platform; issuing scoped API credentials for agents is outside its product category entirely, and no evidence pack item indicates any API or credential system at all.
Vestdn/aVestd is an equity/cap-table management SaaS, not an agentic AI tool or API platform; the evidence shows no API/OpenAPI presence at all (probe results 404), and scoped API credential issuance for agents is not a relevant capability for this product category.
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
ai-native userSet up automations that run autonomously in the background
weight 2 · not comparablePulleyn/aPulley is a cap table/equity management platform, not an agentic or automation-oriented product; there is no concept in the evidence of autonomous background automations, and this axis is a category error for this type of product.
Vestdnone0/10Vestd is an equity management platform with some automatic features (e.g., Companies House auto-updates, automated filing), but there is no evidence of user-configurable autonomous background automations akin to AI-native agentic workflows. No API/webhook/automation-builder evidence exists, and no OpenAPI or automation endpoints were found.
ai-native userDelegate tasks to a built-in AI assistant inside the product
weight 3 · not comparablePulleyn/aPulley is a cap table/equity management platform, not an AI assistant product; none of the evidence suggests any built-in AI assistant for task delegation, and this axis is a category error for this kind of product.
ai-native userTest against a sandbox environment without touching production data
weight 1 · not comparablePulleyn/aPulley is a cap table/equity management SaaS product, not an AI agent or developer platform with a sandbox/test environment concept for AI-native testing; this axis is a category error for this product type.
Vestdnone0/10No evidence of any sandbox, test/staging environment, or non-production testing mode; the evidence pack covers cap table, share issuance, and comms features only, with no API/sandbox docs (openapi/docs probes returned 404). Missing for 10: sandbox environment docs, test data separation, API test mode, any mention of non-production testing.
ai-native userDefine rules that trigger actions automatically on events
weight 3 · not comparablePulleyn/aPulley is a cap table/equity management platform, not an automation/rules engine; the evidence pack shows no notion of user-defined triggers or event-based actions, and this capability is outside its product category.
Vestdnone0/10Vestd is an equity/cap-table management platform with automated updates (e.g., Companies House filing, HRIS sync) but there is no evidence of user-defined conditional rules or event-trigger automation configurable by users; no API/webhook or rules-engine is documented (openapi/docs probes return 404).
- [claimed-docs] “Companies House is automatically updated once shares have been distributed. You don't need to do a thing.”
- [claimed-docs] “Automate filing with Vestd”
- [probe] “PROBE openapi: all candidate paths 404 (https://www.vestd.com/openapi.json, https://www.vestd.com/swagger.json, https://www.vestd.com/api/op…”
ai-native userSchedule recurring jobs or workflows
weight 2 · not comparablePulleyn/aPulley is a cap table/equity management platform, not a workflow automation or AI agent tool; scheduling recurring jobs/workflows is outside its product category.
ai-native userVersion, review, and roll back my automations
weight 1 · not comparablePulleyn/aPulley is a cap table/equity management platform, not an automation/workflow tool with version control, review, or rollback of 'automations' — this axis is a category error for this product type.
Vestdn/aVestd is an equity/cap-table management SaaS, not an AI automation/agent-building tool; there's no concept of 'automations' with version control, review, or rollback in its product surface. This story targets AI-native automation tooling, which is a wrong axis for a sharetech platform.
ai-native userRead the product's source under an open license
weight 2 · not comparablePulleyn/aPulley is a closed SaaS cap table management platform, not open-source software; source code availability under an open license is not a fair axis for this product category.
ai-native userSelf-host the core product
weight 3 · not comparablePulleyn/aPulley is a cloud-based cap table management SaaS with no self-hosted deployment option; self-hosting the core product is not a fair axis for this category of managed financial/compliance SaaS.
ai-native userPrevent my data from being used to train AI models
weight 3 · not comparablePulleyn/aPulley is a cap table/equity management platform, not an AI model or AI product feature; opting out of AI training data usage is not a relevant axis for this kind of product based on the evidence pack, which covers cap tables, fundraising, and compliance only.
ai-native userOpt out of telemetry and usage tracking
weight 2 · not comparablePulleyn/aPulley is a cap table/equity management SaaS, not an AI agent or developer tool where telemetry opt-out for AI-native usage is a relevant axis; the evidence pack contains nothing about telemetry or AI usage tracking.