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Rank #1 of 4 in Product Analytics

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PostHog

Open SourceYC W20

PostHog, Inc.

39.8k6k/yrnpm 10.1M/wk +203npm/wk -2.6Mpypi/wk -33.1k

Showcase

PostHog homepage screenshot
homepage · captured Sep 2026 · view live ↗
PostHog docs screenshot
docs · captured Sep 2026 · view live ↗

Verified integrations

Connections to other tracked products — hover a chip for the verbatim evidence quote behind it.

By theme — the product's score on each story themeBy theme

Agenticness — how well agents can access and operate the productAgenticnessevidence →

How well agents can access and operate the product

42.2/100

Automation depth — how much of the product can run unattendedAutomation depthevidence →

How much of the product can run unattended

39.8/100

Dashboards reporting — stories about dashboards reporting in this arenaDashboards reportingevidence →

Stories about dashboards reporting in this arena

48.2/100

Event ingestion — stories about event ingestion in this arenaEvent ingestionevidence →

Stories about event ingestion in this arena

28.5/100

Flags experiments — stories about flags experiments in this arenaFlags experimentsevidence →

Stories about flags experiments in this arena

69.0/100

Funnels retention — stories about funnels retention in this arenaFunnels retentionevidence →

Stories about funnels retention in this arena

65.2/100

Integrations — connecting to other tools — breadth and depth of built-in integrationsIntegrationsevidence →

Connecting to other tools — breadth and depth of built-in integrations

80.0/100

Openness — open source, data portability, and self-hosting storiesOpennessevidence →

Open source, data portability, and self-hosting stories

47.3/100

Privacy cookieless — stories about privacy cookieless in this arenaPrivacy cookielessevidence →

Stories about privacy cookieless in this arena

0.0/100

Privacy posture — data-handling and privacy storiesPrivacy postureevidence →

Data-handling and privacy stories

0.0/100

Session replay — stories about session replay in this arenaSession replayevidence →

Stories about session replay in this arena

14.4/100

Warehouse sql — stories about warehouse sql in this arenaWarehouse sqlevidence →

Stories about warehouse sql in this arena

65.0/100

Story verdicts — every judged story with its evidenceStory verdicts

What’s free: 3 free · 0 paid · 0 enterprise · 32 not stated in evidence

?

Sorted by importance (agentic first) (high → low) · 53/53 stories · click a row’s chevron for the rationale and evidence

Drive the product through a documented public API G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness3full9/10T

Connect an agent via an official MCP server G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness3full8/10T

Delegate tasks to a built-in AI assistant inside the product G

Agentic features

ai-native userAgenticness — how well agents can access and operate the productAgenticness3disputed4/10D

Plug MCP servers into this product so it can use their tools G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness3none0/10

Download a machine-readable API spec (OpenAPI or equivalent) G

Api quality

ai-native userAgenticness — how well agents can access and operate the productAgenticness2full9/10T

Point an agent at llms.txt or agent-oriented docs G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness2full9/10T

Use an official CLI G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness2full8/10T

Build against official SDKs G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness2full7/10T

Run the product headlessly / in CI for automation G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness2full7/10T

Set up automations that run autonomously in the background G

Agentic features

ai-native userAgenticness — how well agents can access and operate the productAgenticness2partial6/10X

Get AI-generated insights and suggestions from my data inside the product G

Agentic features

ai-native userAgenticness — how well agents can access and operate the productAgenticness2disputed5/10D

Operate the product with natural-language commands G

Agentic features

ai-native userAgenticness — how well agents can access and operate the productAgenticness2disputed5/10D

Subscribe to events via webhooks G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness2partial4/10C

Explore an interactive API reference with runnable examples G

Api quality

ai-native userAgenticness — how well agents can access and operate the productAgenticness2partial3/10T

Rely on versioned APIs with a documented deprecation policy G

Api quality

ai-native userAgenticness — how well agents can access and operate the productAgenticness2none0/10

Issue scoped/least-privilege API credentials for an agent G

Agent access

ai-native userAgenticness — how well agents can access and operate the productAgenticness2noneuntestednone yet

Test against a sandbox environment without touching production data G

Api quality

ai-native userAgenticness — how well agents can access and operate the productAgenticness1noneuntestednone yet

Query my raw events with SQL (or an SQL-equivalent query language) inside the platform C

Raw access

developerWarehouse sql — stories about warehouse sql in this arenaWarehouse sql3full9/10C

Answer "which activation step loses users?" myself with funnels and drop-off analysis, without an analyst C

Self serve insights

founderFunnels retention — stories about funnels retention in this arenaFunnels retention3full8/10C

Roll out features behind flags targeted by user properties, cohorts, and percentage rollouts C

Feature flags

developerFlags experiments — stories about flags experiments in this arenaFlags experiments3full8/10C

Run A/B experiments with goal metrics and statistical significance reported on the results C

Experimentation

product-managerFlags experiments — stories about flags experiments in this arenaFlags experiments3full8/10C

Run analytical queries and pull raw event data back through a documented query/export API G

Raw access

developerWarehouse sql — stories about warehouse sql in this arenaWarehouse sql3full8/10T

Build multi-step funnels with filters and breakdowns to find where users drop off C

Behavioral analysis

product-managerFunnels retention — stories about funnels retention in this arenaFunnels retention3full7/10C

Define rules that trigger actions automatically on events G

ai-native userAutomation depth — how much of the product can run unattendedAutomation depth3full7/10C

Measure retention over time and slice it by behavioral cohorts C

Behavioral analysis

product-managerFunnels retention — stories about funnels retention in this arenaFunnels retention3full7/10C

Send events from web, mobile, and backend apps through official SDKs for the major languages and platforms G

Instrumentation

developerEvent ingestion — stories about event ingestion in this arenaEvent ingestion3full7/10X

Export all of my data in open formats and leave G

ai-native userOpenness — open source, data portability, and self-hosting storiesOpenness3partial6/10T

Have an agent build a dashboard of my key metrics end-to-end via the API or MCP server C

Ai analytics ops

ai-native userDashboards reporting — stories about dashboards reporting in this arenaDashboards reporting3partial6/10T

Have an agent answer growth questions from live product data by running queries through the API or MCP server C

Ai analytics ops

ai-native userWarehouse sql — stories about warehouse sql in this arenaWarehouse sql3disputed5/10D

Self-host the core product G

ai-native userOpenness — open source, data portability, and self-hosting storiesOpenness3disputedfree5/10D

Watch recordings of real user sessions with sensitive input masked by default C

Replay

product-managerSession replay — stories about session replay in this arenaSession replay3none0/10

Prevent my data from being used to train AI models G

ai-native userPrivacy posture — data-handling and privacy storiesPrivacy posture3noneuntestednone yet

Read the product's source under an open license G

ai-native userOpenness — open source, data portability, and self-hosting storiesOpenness2fullfree9/10C

Compose saved insights into shareable dashboards for my team C

Dashboards

product-managerDashboards reporting — stories about dashboards reporting in this arenaDashboards reporting2full8/10C

Stream events onward to third-party destinations (CRM, ad platforms, webhooks) from the analytics platform G

Destinations

developerIntegrations — connecting to other tools — breadth and depth of built-in integrationsIntegrations2full8/10C

Sync events between the platform and my own data warehouse (query warehouse tables in-product or export events continuously to it) G

Warehouse

developerWarehouse sql — stories about warehouse sql in this arenaWarehouse sql2full8/10C

Do everything through the API that I can do in the UI G

ai-native userOpenness — open source, data portability, and self-hosting storiesOpenness2full7/10T

Explore the paths users actually take before or after a key event C

Behavioral analysis

product-managerFunnels retention — stories about funnels retention in this arenaFunnels retention2full7/10C

Have an agent create, target, and toggle feature flags through the API or MCP server C

Ai analytics ops

ai-native userFlags experiments — stories about flags experiments in this arenaFlags experiments2partial6/10T

Jump from a funnel drop-off or an error event straight to session replays of the affected users C

Replay

product-managerSession replay — stories about session replay in this arenaSession replay2partial6/10C

Schedule recurring jobs or workflows G

ai-native userAutomation depth — how much of the product can run unattendedAutomation depth2partial5/10C

Analyze behavior at the account or company level, not just per user, for B2B products C

Behavioral analysis

product-managerFunnels retention — stories about funnels retention in this arenaFunnels retention2partial4/10C

Create and manage dashboards and saved insights programmatically via the API C

Dashboards

developerDashboards reporting — stories about dashboards reporting in this arenaDashboards reporting2partial4/10T

Perform bulk operations across many items at once G

ai-native userAutomation depth — how much of the product can run unattendedAutomation depth2partial4/10X

Capture clicks, pageviews, and form interactions automatically without writing tracking code for each event C

Instrumentation

product-managerEvent ingestion — stories about event ingestion in this arenaEvent ingestion2none0/10

Choose where my data is stored (region/residency) G

ai-native userPrivacy posture — data-handling and privacy storiesPrivacy posture2nonefree0/10

Control data retention and deletion G

ai-native userPrivacy posture — data-handling and privacy storiesPrivacy posture2noneuntestednone yet

Identify users across devices and merge anonymous pre-signup activity into their identified profile C

Identity

developerEvent ingestion — stories about event ingestion in this arenaEvent ingestion2noneuntestednone yet

Opt out of telemetry and usage tracking G

ai-native userPrivacy posture — data-handling and privacy storiesPrivacy posture2noneuntestednone yet

Track product usage without third-party cookies so I can minimize or avoid cookie consent banners C

Privacy first analytics

founderPrivacy cookieless — stories about privacy cookieless in this arenaPrivacy cookieless2noneuntestednone yet

Subscribe to dashboards and get alerted when a key metric moves abnormally C

Dashboards

product-managerDashboards reporting — stories about dashboards reporting in this arenaDashboards reporting1full7/10C

Bulk-import historical events from another analytics tool or a data export into the platform G

Identity

developerEvent ingestion — stories about event ingestion in this arenaEvent ingestion1partial3/10X

Version, review, and roll back my automations G

ai-native userAutomation depth — how much of the product can run unattendedAutomation depth1noneuntestednone yet

Opportunities — the stories that would move this product's scores, from its own judged verdictsOpportunitiestop 8 of 25 stories with headroom

What would move PostHog’s scores — derived from its own judged verdicts, biggest headroom first. Each line quotes what the judge found missing; shipping it (or evidencing it publicly) is the fix.

  1. Agenticness — how well agents can access and operate the productPlug MCP servers into this product so it can use their tools

    nonemoves agent-readyimpact 45

    All MCP-related evidence describes PostHog exposing its own MCP server so external AI clients/editors (Claude, Cursor, etc.) can query PostHog's data and tools — the reverse direction of this story.

  2. Privacy posture — data-handling and privacy storiesPrevent my data from being used to train AI models

    nonemoves PA Scoreimpact 30

    No evidence in the pack addresses AI-training data opt-out or any privacy control preventing customer data from being used to train AI models; nothing in the docs or community items mentions this capability.

  3. Session replay — stories about session replay in this arenaWatch recordings of real user sessions with sensitive input masked by default

    nonemoves PA Scoreimpact 30

    Missing: any documentation of input masking/privacy defaults, evidence of what is masked or how, and confirmation it's on by default rather than opt-in.

  4. Agenticness — how well agents can access and operate the productIssue scoped/least-privilege API credentials for an agent

    nonemoves agent-readyimpact 30

    No evidence describes scoped or least-privilege API key/credential issuance for agents — the API docs mention basic HTTP event capture and an OpenAPI spec exists, but nothing about permission scoping, token minting with restricted access, or credential management for AI agents specifically.

  5. Agenticness — how well agents can access and operate the productRely on versioned APIs with a documented deprecation policy

    nonemoves API qualityimpact 30

    There is an OpenAPI spec probe (posthog-probe-3) confirming an API exists, but no evidence anywhere in the pack of API versioning scheme or a documented deprecation policy for that API.

  6. Agenticness — how well agents can access and operate the productExplore an interactive API reference with runnable examples

    partialq3/10moves API qualityimpact 21

    Missing: confirmation of an interactive API console, runnable code snippets, or live 'try it' functionality in the docs.

  7. Event ingestion — stories about event ingestion in this arenaCapture clicks, pageviews, and form interactions automatically without writing tracking code for each event

    nonemoves PA Scoreimpact 20

    Missing: any documented autocapture feature, evidence of automatic click/pageview/form tracking, or an example of a PM enabling capture with zero code.

  8. Privacy cookieless — stories about privacy cookieless in this arenaTrack product usage without third-party cookies so I can minimize or avoid cookie consent banners

    nonemoves PA Scoreimpact 20

    The evidence pack contains no mention of cookie-based vs cookieless tracking, consent banners, or privacy-compliant capture configuration—only general analytics, session replay, and SDK/API capture details.

Showing the top 8 of 25 — every none/partial verdict in the story verdicts table is headroom.

Think a verdict is wrong? Every verdicts-table row has a Flag link — see the methodology.

Coverage map — which docs area, API section, or community source covers which judged storiesCoverage map7 surfaces · 40 covered stories

Where the cited evidence behind each covered verdict came from — the same citations the verdicts table shows, no extra judging.

docs40 stories

Claims vs evidence — vendor claims reconciled against independent verdictsClaims vs evidence

7 of 25 testable claims verified · 5 contradictedintegrity 0/100

31 distinct capability claims found in PostHog’s own claimed-docs/GitHub materials, reconciled against our judge’s independent verdicts.

7

Verified

13

Unverified

5

Contradicted

15

Undersold

Verified (8)
Unverified (20)
Contradicted (8)
Undersold (15)
Claims outside our story set (6)

Real capability claims found in PostHog’s own materials, but no story in this arena’s taxonomy covers them yet — that’s feedback on the taxonomy, not a mark against the product.

  • Inject and upload source maps for error tracking

    source ↗
  • Track errors, receive alerts, and resolve issues to improve the product

    source ↗
  • No-code survey templates plus a custom survey builder

    source ↗
  • GA-like dashboard for monitoring web traffic, sessions, conversion, web vitals, and revenue

    source ↗
  • Capture traces, generations, latency, and cost for LLM-powered apps

    source ↗
  • AI observability captures traces, generations, latency, and cost for LLM apps

    source ↗
Suggest a story for these →

Business model

free-tierusage-basedopen-sourceenterprise-custom

Open-source core with a generous monthly free tier per product (1M events, 5K replays); paid usage-based pricing per event/replay/flag request beyond that, enterprise add-ons custom.

pricing ↗

Score trend

How this product’s scores have moved as evidence and verdicts are re-derived — a point per change, not per day.

PA Score36 (Sep 4 '26)41 (Sep 16 '26)
Agent-ready50 (Sep 4 '26)56 (Sep 16 '26)

Flag

⚑ Flag a verdict

Think a verdict is wrong? Opens a prefilled GitHub issue — or use the ⚑ next to any verdict above.

Badge

Embed this product's score badge →

Hotlinked SVG — always shows the live current score.

For agents

Data

Agent surface uptime llms.txt 100% · openapi.json 100% (30d, checked every 6h since Sep 8 '26)